Getting Organized Your Online Business

It is essential to operate your online business just like any other businesses; no matter what size is it - part-time or full-time. You must ensure that certain systems and routines are in-place, otherwise it all becomes disorganized, hard work and possibly destined to fail.

- The first thing you should do is to create a simple database, called “Account Manager”. Here you must to put all the company names, invoice numbers, usernames, passwords, website, emails and any relevant comments. With this simple step you will certainly make your life a lot easier and more disciplined.

- Second thing is to set up a spreadsheet to track income and expenses. This is very important for tax purposes and you can constantly monitor your profit and loss situation at any given time to keep measuring your progress. If you don’t monitor the performance of your business, how will you know what is working and what needs changing? You need to see if you are getting a return on all the time and money you are investing in your business. You can make this with some accounting software program, which is appropriate for Small Businesses such as Quicken, Quick Books or MYOB (Mind Your Own Business).

- The last thing you should do is a spreadsheet that summarized your entire ad tracking results for advertising campaigns. Now ad tracking is extremely important to the overall success of your business. You absolutely must know what is working and what is not working so that you can dump the useless ads and keep running the ones that bring you profits. This spreadsheet includes ad cost, number of subscribers, number of clicks, number of sales, cost per sale and ROI (return on investment). This is so simple and yet so effective. At a glance you can see which are my most effective ads and the most effective advertising medium as well.

These things take a little bit of effort to set up initially and to get into the routine, but once done it’s easy to keep going. The benefits are certainly worth it.